Media Evolution is a media ‘cluster’ or network consisting of approximately 100 members that reside in southern Sweden aiming to provide a collaborative response to the challenges of a dynamic commercial media landscape. They aim to ‘eliminate barriers to growth by pursuing dialogue while inspiring and pursuing the opportunities presented by emerging media forms.
Media Evoution is funded by the Region Skane, Malmo City Council, and the EU Structural Funds, Region Blekinge, City of Helsingborg and Malmo University. That funding provides for the support of a number of projects including;
- Cross Media Talent – a project aimed at developing individuals who can move freely between areas of media industry, practice and modes of production.
-A project aimed at encouraging dialogue and cooperation between the film and computer game industries in the hope of inspiring new products, new stories, new processes and business models.
-The Nordic Game Conference and related activities
-The Living Lab Kvarteret run by MEDEA, Malmo University- a new media innovation lab/incubator aimed at establishing networks platforms and infrastructure.
- A research and development project at Malmo University looking at the way local media actors access and make use of available research and development.
- Minc Incubator: a business incubator and development network.
- A number of infrastructure projects supporting new media innovation.