The Malmö Living Lab for New Media – is a project of the School of Arts and Communication, Malmo University in collaboration with the cultural organisation INKONST, the hip-hop movement RGRA, and several commercial and media organisations. The original Malmo New Media lab was a public access media laboratory that ran from 2007-2009 that provided the opportunity for community members and visitors to develop, experiment, and evaluate new media formats. The project concentrated on engaging grass roots enthusiasts ‘building on their needs and trying out concepts as they developed in a real setting’. In 2009 the ‘Living Labs’ program was established moving the labs into urban spaces.